Events calendar
Automate your event calendar
Every conference, expo, owners’ meeting and competitor roadshow in your industry, found for you, checked by a person and kept in one shared calendar. Then see what each one earned, straight from your CRM.
Finds the events for you
Reads the industry’s websites automatically
Every week the events watch works through the websites you care about: associations, expos, guilds, suppliers and competitors. New events and changed dates land in the calendar, marked provisional until a person checks them.
Map
See where the industry gathers
Switch the calendar to a map of New Zealand and every region shows how many events are on, split by type. Pick a period, zoom in on a region and plan the trips that cover the most ground.
Results from your CRM
Know what every event earned
Leads, deals and new customers are counted straight from your CRM, matched on each event’s tag. Put them next to what the event cost and you know which ones to book again, and which stand to give up.
Roadshow planning
Build the roadshow around the big conferences
The conferences you’re already going to become the anchors. The calendar suggests the stops in between, where your CRM shows open deals and trial customers nearby, so one trip does the work of three.
Decisions on time
Decisions surface before they’re late
Every Monday the calendar checks what’s coming up and posts a short digest to your team’s channel, but only when something needs a decision. A quiet week posts nothing.
Competitor events
Know where your competitors are showing up
Competitor roadshows, webinars and expo stands go into the same calendar. When one comes to town, your CRM shows which of your trial customers signed up for it, so you can get there first.
Public holidays and trading days
Public holidays automatically synced
Public holidays, regional anniversary days and school holidays sit in the same calendar as the events. So a campaign reminding customers to turn on their holiday surcharge goes out on time, and nobody books a sales trip to a region that’s closed.
Ask in plain English
“What’s on in Canterbury before Christmas?”
Anyone on the team can ask about the calendar in plain English and get the answer with a link to open it. Claude reads from the same calendar everyone sees; it never changes an event.
Next step
Find what’s costing you, and fix it
Start with a conversation about your pain points and manual processes. We’ll help you automate them with AI.